Refuse to Choose!


While I’m currently in the middle of reading 4 specifically advertising/planning related books, I just finished reading “Refuse to Choose!” by Barbara Sher.  Sher identifies people with multiple, passionate interests as “scanners”- while these people often feel misguided or not able to fall into one path of pursuing something, Sher believes this is actually a gift that can make life most interesting.  I personally fit most into the “serial specialist” type of scanner.  This book really reiterated that I can do many fun things in the world of advertising, since it is so limitless in what it can do and who it can reach.  I really recommend this book.  More info and really insightful posts can be found on Sher’s message boards at

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One Comment on “Refuse to Choose!”

  1. Jason Says:

    Yo. Hoping to catch up, Brian. Give me a call or shoot me a line.
    – Jason D.

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