This is a picture of our team, ChariTRG.  We are a group of Richards Group interns who volunteered to compete in an intern project.  We are working hard on research for Spherical Branding presentation for a pro-bono client, Baal Dan (more info can be found in prior blog entries).  The project has been quite an adventure so far- but it’s great experience, particularly for Temple and myself, the two planners leading the team.  I would say that it’s really nice to be getting to work so hand on, and it is, but I feel that’s the experience I’m getting more and more everyday with both this project and the actual clients I’m helping work on.  It’s so reassuring, I guess in a bit of a twisted way, when I talk to my friends interning in New York and LA who are stapling things and writing peoples’ emails all day, that TRG entrusts us to do the things we do.  Plus, the opportunity to share knowledge and skills with different students from advertising programs across the country- that’s just priceless.

I can’t give away too much about our research techniques for the Spherical Branding project, as we’re competing against another team, but I will say that it’s going well, and the energy that’s building up is really motivating.  Also, I just found out yesterday that I’m going to get to work again with Jason Donahue on a new business pitch- this time to a very large client, who, shall remain anonymous now for confidentiality purposes.  I guess after winning uControl, they think we’re not half bad, if I don’t say so myself. 🙂

Yesterday I got to go driving around peoples’ neighborhoods taking pictures of home security yard signs- this came about as a result of some questions that lingered from a packaging meeting in which Jason and I attended.  I’m really getting to see how many different uses a planner can be of- and that’s what I love about doing this.  Research and sitting behind a computer is fine, but getting out and getting to do something new and fun- whether it’s being a photographer or employee in a store or even pretending to be a customer- taking on a new role to gain insight is definitely one of the coolest things about planning.

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3 Comments on “ChariTRG”

  1. Jo Says:

    Sounds like exciting stuff! Sorry I couldn’t join you on your field trip 😦
    Have a groovy one playa…

  2. Ashleeeeey Says:

    Hey Brian! Glad to hear things are going so well for you. Congrats on the new account! I’m sure ChariTRG is going to kick the other group’s ass with you in charge. 😛 Can’t wait ’til school starts again…we need to catch up. (And I still owe you a drink!) Have a good day! 🙂

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