What if…

What if our society's massively growing population is making it more challenging to differentiate ourselves as individuals?  What if people are finding new and formerly trivial ways other than words to speak who they are?  What if a brand isn't just a relationship, but a solid vehicle of communication used to speak to our own selves and to others in this world?

I raise these questions because of the current planning work I'm doing in a certain industry, and because of a wonderfully influential professor who taught me the power of what it means to "change the rules."  So, I'm drawing on multiple sources of inspiration to try and do just that.  

Why change a brand so it can meet the standards of an industry, when we can change the entire industry to meet the standards our brand can set? 

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